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Nicholson Mark, 51 Male
Swanley, Kent |
Posted on Jul-14-09 |
mark.nicholson@ukcopywriter.com, 01322-410742 |
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SKILLS
SUMMARY
A
senior manager with extensive experience in business development and
face-to-face sales up to ‘C’ level. Highly developed presentation and
negotiation skills, able to communicate effectively both in person and in
writing. A hunter, able to produce leads from cold and develop ongoing business
relationships and with an in-depth understanding of the Internet and New Media.
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CAPABILITIES
Professional
Service Sales
·
Demonstrating over 25 years’
sales and marketing experience in B2B sales / sales management.
·
Working effectively with
government departments such as the DTI, HMRC and the DWP.
·
Demonstrating full e-commerce
awareness and familiarity with all aspects of new media and the Internet.
·
Building sales and sales
pipelines and also developing reporting systems and procedures to maximise
sales.
·
Driving business forward by
leading from the front.
·
Negotiating the best possible
result for the company in all sales situations.
Business
Development
·
Analysing potential new markets
and designing strategies to sell into them.
·
Understanding the unique
requirements of channel partnership development within the SME marketplace.
·
Defining and redefining sales
processes to maximise success.
·
Monitoring the marketplace to
spot trends and react to changes.
·
Forecasting sales and revenue,
interpreting results, and adapting quickly to take changes into account.
Leadership
·
Applying an extensive
background in recruitment, training, motivation, and formal and 'on the job'
coaching.
·
Understanding and listening to
people to build and develop supportive and successful teams.
·
Delegating responsibility when
advisable.
·
Resolving disputes and reducing
conflict effectively.
·
Appraising staff to ensure they
reach their maximum potential both personally and for the company.
·
Motivating teams to act
together and in line with stated goals.
·
Training staff in house and in
the field.
Communication
·
Communicating ideas and
concepts accurately and enthusiastically.
·
Discussing sales strategies and
developments openly to promote thorough staff understanding.
·
Lecturing to large audiences on
a wide variety of subjects.
·
Presenting material in an easy
to understand fashion.
·
Writing a wide variety of
material without jargon and with directed sales messages.
·
Producing sales and marketing
material of all descriptions with extensive copywriting experience.
·
Applying good IT skills in
Excel, Access, ACT, Word and PowerPoint.
Personal
·
Adapting readily to changing
circumstances and situations and learning quickly about new subjects.
·
Making sometimes painful
decisions in the best interests of the company.
·
Getting to the heart of
problems by focusing on critical information and issues.
·
Setting high but achievable
standards of performance both personally and for others.
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CAREER HISTORY
2008 - 2009 European Channel Sales Manager,
Alibaba.com, China
The
world’s sixth largest Internet company and 2007’s second largest IPO after
Google. Alibaba.com is a B2B trade site with over 32 million members internationally.
·
Launched
Alibaba.com outside China
·
Negotiated high-level joint venture
partnership in Turkey
·
Negotiated major revenue share
partnership in the UK
·
Negotiated similar deal in the US,
Spain and South America
·
Developed
UK Government contacts and support on behalf of Alibaba
·
Negotiated
online advertising deals in EMEA
·
Trained
partners in online marketing techniques
2006 - 2008 Business Development Manager,
Cost Advocates, London
A
legal practice specialising in legal costs negotiation and in a funding and fee
sharing arrangement with Capita. Cost Advocates works for the insurance
industry, local / central government, private enterprise and the media,
analysing and negotiating third-party legal bills.
·
Increased sales in year 1 by £750,000
·
Reinvigorated a failing sales
organization to an industry leader
·
Produced successful UK Government
tenders
·
Negotiated
exclusive insurance vertical contracts in excess of £5m
2005 – 2006 Director of UK Sales, HarvestINFO
Inc, Mason, Ohio. USA
An
ASP service provider to the media industry enabling newspapers, radio and
television companies to develop additional revenue via online shopping and
compete with Internet giants such as Google, eBay and Craigslist.
·
Exceeded
all targets for new business acquisition in the UK
·
Exceeded all targets for new business
turnover (£1.5M)
·
100%
success engaging at decision maker level with UK media companies
·
Negotiated
online adserving deals with major UK players
·
Up
sold print ad repositioning to full online offering
2002 - 2005 Sales & Marketing Manager,
beprofessional.com Limited, London
An Internet
company jointly formed by Deloitte and City legal firm Berwin Leighton Paisner
to deliver business processes online on a subscription basis.
·
Drove online subscription sales from
zero to 37,000 in three years
·
Realised revenue in excess of £3m in the same
period
·
Negotiated exclusive deal with
Barclays Bank
·
Took
company from an unknown to market leader
·
Closed
distribution deal with PC World
1998 - 2002 Head of Sales, electrobug.com,
London
A B2C portal
designed to assist consumers with the online purchase of complex electrical
products.
·
100% success rate in signing up online
retailers
·
Devised and drove the sales process
·
Pioneered the pay-per-click pricing
model in the UK
·
Trained and motivated a 50 strong
telesales team
1992 - 2000 Sales & Marketing Consultant
/ Freelance Copywriter / Trainer, Rivermead Business Management Ltd, Swanley
A self-owned
company acting as a sales and marketing consultancy to the Italian domestic
appliance industry as well as producing written copy, sales training courses
and motivational seminars.
·
Developed custom ‘web copy’ to drive
sales
·
Re-wrote the entire UK HMRC website
for a tier-one audience
·
Grew company to a £150,000 a year
turnover
·
Acted as web content advisor to
central and local Government
·
Pioneered
specialist web content as opposed to recycled print content
1986 - 1992 General Manager, Hoover Plc, Mid Glamorgan
·
Launched
Hoover’s Built-in Appliance Division
·
Achieved year 1 turnover of £1m
·
Exceeded
all initial performance targets
1978 - 1986 Area Sales Manager, GKN Stenor Ltd, Kew
1975 - 1978 Trainee Sales Representative, GKN Stenor Ltd, Kew
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EDUCATION
& QUALIFICATIONS
MBA
Magna cum Laude - University of Phoenix Online,
Sept 2007
FInstSMM
- Fellow of the Institute of Sales and Marketing Management
Member of MENSA

